This is a "Brand in a Box" for real hardware & building supplies retailers.
This brand has been developed with two key main features in mind:-
It must be highly visible - so that it works without a huge marketing campaign behind it; and
It must say REAL hardware to anyone who sees it.
Based on the experience of our first few stores (eight finished at December 2010 and five in process), these features do actually work. Increased store traffic and sales are being realised.
This brand is available only to members of the HBT Buying Group.
As to which please see - www.hbt.net.au.